{"id":1266,"date":"2026-08-04T01:08:00","date_gmt":"2026-08-04T01:08:00","guid":{"rendered":"https:\/\/rankmetry.com\/blogs\/?p=1266"},"modified":"2026-08-12T21:35:38","modified_gmt":"2026-08-12T21:35:38","slug":"google-my-business","status":"publish","type":"post","link":"https:\/\/rankmetry.com\/blogs\/google-my-business\/","title":{"rendered":"What Is Google My Business(GMB)?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>What you need to know in 30 seconds<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google My Business is the old name for <strong>Google Business Profile<\/strong>, the free listing that controls how your business appears in Google Search and Google Maps. Google renamed it in late 2021; the product is the same.<\/li>\n\n\n\n<li>It matters because, according to Google&#8217;s own data (cited March 2026), 30 percent of mobile searches are location related. The businesses that show up in the map pack win those customers.<\/li>\n\n\n\n<li>The map pack ranks on three factors from Google&#8217;s official documentation: relevance, distance, and prominence. Two of the three are fully in your control.<\/li>\n\n\n\n<li>Verification is not optional. Per Google&#8217;s documentation (retrieved May 2026), postcard codes arrive within 14 days and the review can take up to 5 more business days. An unverified profile cannot rank.<\/li>\n\n\n\n<li>The highest impact moves, in order: pick the most specific category, keep your NAP identical everywhere, add 10 or more photos, and build a steady review flow.<\/li>\n<\/ul>\n\n\n<style>.kb-image1266_cf6ef4-14 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image1266_cf6ef4-14 img.kb-img, .kb-image1266_cf6ef4-14 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image1266_cf6ef4-14 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-my-business-map-pack-example-1024x452.webp\" alt=\"Google map pack showing three local business listings with reviews and hours\" class=\"kb-img wp-image-1268\" title=\"\" srcset=\"https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-my-business-map-pack-example-1024x452.webp 1024w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-my-business-map-pack-example-300x133.webp 300w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-my-business-map-pack-example-768x339.webp 768w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-my-business-map-pack-example-1536x679.webp 1536w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-my-business-map-pack-example.webp 1582w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I manage Google Business Profiles for clients across trades, wellness, legal, and food service, and I can tell you the pattern I see over and over: the business with the best product loses local searches to the business with the better profile. Not the better website. The better profile. So here is everything the name confusion hides, and the short list of moves that actually change your ranking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Google My Business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google My Business is the former name of Google Business Profile, a free tool that controls how your business appears across Google Search and Google Maps: your name, address, phone, hours, photos, reviews, and services, all in one listing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it as your digital storefront on Google&#8217;s busiest street corner. Your website is your building, but the profile is the window display and the sign out front: it is what people see before they ever decide to walk in. An empty or outdated display sends them next door, no matter how good things are inside.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google renamed the product from Google My Business to Google Business Profile in late 2021. Nothing about the listing itself changed: same reviews, same categories, same data. What changed is where you manage it. The standalone app was retired, and you now edit everything directly inside Google Search or Google Maps while signed in to the owner account. Most owners and most of the marketing world still say &#8220;GMB&#8221; out of habit, the newer crowd says &#8220;GBP&#8221;, and all the names mean the same thing, so I use them interchangeably here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And to answer the question everyone types next, is Google My Business free? Yes, completely. Setup, verification, posts, review responses, and the performance data all cost nothing. If someone tries to sell you a &#8220;GMB registration fee,&#8221; walk away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does Google decide who shows up in the map pack?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The map pack is the block of three local businesses Google shows above the regular results for local searches. Google&#8217;s official documentation names three ranking factors: relevance, distance, and prominence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is the analogy that makes the system click: Google works like a taxi dispatcher. When a request comes in, the dispatcher weighs three things: which driver matches the job (relevance), which driver is closest (distance), and which driver has the best track record (prominence). You cannot move your car closer to every caller, but you can absolutely improve your match and your record.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ranking factor<\/strong><\/td><td><strong>What it means<\/strong><\/td><td><strong>Can you control it?<\/strong><\/td><\/tr><tr><td>Relevance<\/td><td>How well your categories, services, and description match the search<\/td><td>Yes, fully<\/td><\/tr><tr><td>Distance<\/td><td>How close you are to the searcher at that moment<\/td><td>No<\/td><\/tr><tr><td>Prominence<\/td><td>Reviews, ratings, links, and mentions that prove you are established<\/td><td>Yes, over time<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The practical takeaway: stop worrying about the factor you cannot move and invest in the two you can. A profile with a razor-specific category and 40 strong reviews regularly outranks a closer competitor with a generic category and 6 reviews. I have watched it happen in competitive NYC service categories where distance should have decided everything.<\/p>\n\n\n<style>.kb-image1266_26f396-46 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image1266_26f396-46 img.kb-img, .kb-image1266_26f396-46 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image1266_26f396-46 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/map-pack-ranking-factors-diagram-1024x683.webp\" alt=\" Diagram of the three Google map pack ranking factors showing which ones a business owner controls\" class=\"kb-img wp-image-1269\" title=\"\" srcset=\"https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/map-pack-ranking-factors-diagram-1024x683.webp 1024w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/map-pack-ranking-factors-diagram-300x200.webp 300w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/map-pack-ranking-factors-diagram-768x512.webp 768w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/map-pack-ranking-factors-diagram.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How do you set up and verify Google My Business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setup takes about 15 minutes. Verification is the part that trips people up, so I will give you the honest timeline.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Claim or create<\/mark>.<\/strong> Search your business name on Google Maps. Google often creates listings automatically from public data, so yours may already exist: look for &#8220;Own this business?&#8221; and claim it. If nothing exists, go to google.com\/business and create the listing. Use a Google account the business controls permanently, never a contractor&#8217;s personal account. I have seen owners lose access to years of reviews because an ex-employee held the keys.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Enter accurate information<\/mark>.<\/strong> Business name exactly as it appears in the real world (no keyword stuffing like &#8220;Joe&#8217;s Plumbing 24\/7 Best Plumber NYC,&#8221; which violates Google&#8217;s guidelines and risks suspension), real address, a local phone number, and your website.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Verify<\/mark>.<\/strong> Google picks the methods you are offered: phone or text (usually instant), email, video recording of your premises, or the classic postcard. Per Google&#8217;s own documentation, most postcard codes arrive within 14 days, and after you enter the code, the review can take up to 5 more business days. If the postcard has not arrived after two weeks, request a new one rather than waiting.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Complete everything<\/mark>.<\/strong> Hours including holidays, services with prices where possible, attributes, description, and photos. An incomplete profile is the single most common issue I find in audits.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Until verification completes, your profile cannot appear in the map pack at all, which is why I tell every new client to start verification on day one, before any other local SEO work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you optimize your Google Business Profile?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setup gets you on the field. Optimization is what wins. In priority order:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Pick the most specific primary category Google offers<\/mark>.<\/strong> This is the single highest-impact decision on the profile. A category works like a shelf label in a supermarket: &#8220;Restaurant&#8221; puts you on a shelf with every eatery in town, while &#8220;Pakistani Restaurant&#8221; puts you exactly where your hungriest searchers are looking. Add secondary categories only for things you genuinely offer.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Lock your NAP consistency<\/mark>.<\/strong> Your name, address, and phone number must be identical across your profile, your website, and every directory. Treat it like ID documents: when the details on your passport and your license disagree, the border agent gets suspicious, and so does Google. Mismatched NAP data quietly suppresses rankings.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Add 10 or more real photos<\/mark>.<\/strong> Exterior, interior, team, products, work in progress. Google&#8217;s photo guidance recommends category-specific coverage, and customer photos will compound on top of yours over time. Refresh quarterly; stale photos signal a stale business.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Build a review engine, not a review wish<\/mark>.<\/strong> Customers read an average of 10 reviews before trusting a business, and reviews influence 93 percent of purchasing decisions (figures via Capital One Shopping research, cited March 2026). Ask every happy customer the same day with a direct review link, and respond to every review, positive and negative. Your response to a bad review is written for the next ten readers, not for the angry reviewer.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Post when you have something real<\/mark>.<\/strong> Offers, seasonal hours, events. Once or twice a week is plenty, and thin filler posts hurt more than silence.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-palette-1-color\">Seed your own Q&amp;A<\/mark>.<\/strong> Anyone can ask and answer questions on your profile. Post the five questions customers always ask and answer them yourself before a stranger answers them wrong.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This checklist covers the profile itself, but the profile is one leg of a larger local strategy: citations, location pages, and website signals do the rest of the lifting. That bigger picture is exactly what I cover in my <em>local SEO services<\/em> work, where profile optimization slots into a full local visibility program. And if you want to layer automation onto the workload, my guide to <em>AI SEO for small business growth<\/em> covers the tools that handle citation monitoring and review management for you.<\/p>\n\n\n<style>.kb-image1266_14997c-de .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image1266_14997c-de size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-business-profile-optimization-before-after-1024x683.webp\" alt=\"Comparison of an incomplete Google Business Profile next to a fully optimized profile with photos and reviews\" class=\"kb-img wp-image-1270\" title=\"\" srcset=\"https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-business-profile-optimization-before-after-1024x683.webp 1024w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-business-profile-optimization-before-after-300x200.webp 300w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-business-profile-optimization-before-after-768x512.webp 768w, https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/google-business-profile-optimization-before-after.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about Google My Business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Is Google My Business still called Google My Business?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. Google renamed it Google Business Profile in late 2021, retired the standalone app, and moved management into Google Search and Maps. The listing, reviews, and data are unchanged. Most people still say GMB, and Google&#8217;s own older documentation does too, so the old name will live on for years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is my business not showing up on Google?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the order I actually find these in audits: the profile is not verified yet, the primary category is too broad, your NAP details disagree somewhere on the web, you are in a brutally competitive category where the top three spots are entrenched, or the profile was suspended for a guideline violation. Check verification first; it is the cause more than half the time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I rank higher in the Google map pack?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sharpen the primary category, push review volume past your competitors at a 4.5+ average, complete every profile section, keep hours accurate, and earn local links and mentions. Prominence compounds over months, so consistency beats bursts. There is no paid shortcut into the organic map pack; anyone selling one is selling smoke.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I have multiple Google Business Profiles?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One profile per real physical location. Multiple locations get one profile each with their own reviews and hours. A service-area business covering several cities gets one profile with a defined service area, not one per city. Creating duplicate profiles for the same location is one of the fastest routes to suspension.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does my Google Business Profile matter for AI search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Increasingly, yes. AI assistants and Google&#8217;s AI experiences pull local business data heavily from Business Profile listings, so a complete, accurate, well-reviewed profile is also how you show up when someone asks an AI &#8220;best roofing company near me.&#8221; The same optimization work pays twice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The bottom line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google My Business, now Google Business Profile, is the highest-return free asset in local marketing: it decides whether nearby customers find you, trust you, and choose you, all before they ever reach your website. Verify it today if you have not, then work the priority list: specific category, consistent NAP, real photos, steady reviews. The taxi dispatcher is taking requests every minute; make sure you are the obvious car to send.<\/p>\n\n\n\n<!-- RANKMETRY AUTHOR BOX \u2014 Paste into Elementor HTML Widget -->\r\n<style>\r\n.rm-author-box {\r\n  display: flex;\r\n  align-items: flex-start;\r\n  gap: 20px;\r\n  background: #faf9f7;\r\n  border: 1px solid #e8e5e0;\r\n  border-left: 4px solid #c8521a;\r\n  border-radius: 10px;\r\n  padding: 24px 28px;\r\n  margin: 40px 0;\r\n  font-family: 'DM Sans', sans-serif;\r\n}\r\n\r\n.rm-author-avatar {\r\n  flex-shrink: 0;\r\n  width: 72px;\r\n  height: 72px;\r\n    border-radius: 50% !important;\r\n  object-fit: cover;\r\n  border: 2px solid #e8e5e0;\r\n}\r\n\r\n.rm-author-info { flex: 1; min-width: 0; }\r\n\r\n.rm-author-label {\r\n  font-size: 11px;\r\n  font-weight: 600;\r\n  letter-spacing: 0.12em;\r\n  text-transform: uppercase;\r\n  color: #c8521a;\r\n  margin-bottom: 4px;\r\n}\r\n\r\n.rm-author-name {\r\n  font-size: 18px;\r\n  font-weight: 700;\r\n  color: #1a1917;\r\n  margin: 0 0 3px;\r\n  line-height: 1.2;\r\n}\r\n\r\n.rm-author-title {\r\n  font-size: 13px;\r\n  color: #8a8784;\r\n  margin: 0 0 10px;\r\n}\r\n\r\n.rm-author-bio {\r\n  font-size: 14px;\r\n  color: #4a4845;\r\n  line-height: 1.65;\r\n  margin: 0 0 14px;\r\n}\r\n\r\n.rm-author-socials {\r\n  display: flex;\r\n  gap: 10px;\r\n  flex-wrap: wrap;\r\n}\r\n\r\n.rm-author-socials a {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  gap: 5px;\r\n  font-size: 12px;\r\n  font-weight: 600;\r\n  color: #1a1917;\r\n  text-decoration: none;\r\n  border: 1px solid #e8e5e0;\r\n  border-radius: 5px;\r\n  padding: 5px 12px;\r\n  transition: background 0.2s, border-color 0.2s;\r\n}\r\n\r\n.rm-author-socials a:hover {\r\n  background: #1a1917;\r\n  color: #fff;\r\n  border-color: #1a1917;\r\n}\r\n\r\n@media (max-width: 540px) {\r\n  .rm-author-box {\r\n    flex-direction: column;\r\n    align-items: center;\r\n    text-align: center;\r\n    padding: 20px;\r\n  }\r\n  .rm-author-socials { justify-content: center; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"rm-author-box\" itemscope itemtype=\"https:\/\/schema.org\/Person\">\r\n\r\n  <img decoding=\"async\"\r\n    class=\"rm-author-avatar\"\r\n    src=\"https:\/\/rankmetry.com\/wp-content\/uploads\/2026\/03\/wajahat-ullah-gondal.avif\"\r\n    alt=\"Wajahat Ullah Gondal\"\r\n    itemprop=\"image\"\r\n  >\r\n\r\n  <div class=\"rm-author-info\">\r\n    <p class=\"rm-author-label\">Written by<\/p>\r\n    <h4 class=\"rm-author-name\" itemprop=\"name\">Wajahat Ullah Gondal<\/h4>\r\n    <p class=\"rm-author-title\" itemprop=\"jobTitle\">Digital Marketing Strategist &amp; Co-Founder @ RANKMETRY<\/p>\r\n    <p class=\"rm-author-bio\" itemprop=\"description\">\r\n      Wajahat Ullah Gondal is a Digital Marketing Strategist and Co-Founder of RANKMETRY. With 5+ years of expertise, he specializes in SEO (Local, SaaS, International, eCommerce, Multilingual), SEM, Meta &amp; TikTok Ads, SMM, CRO, AEO, GEO, and high-performance Web Design. His mission is simple: help brands rank higher, convert better, and grow faster.\r\n    <\/p>\r\n    <div class=\"rm-author-socials\">\r\n      <a href=\"https:\/\/rankmetry.com\" target=\"_blank\" rel=\"noopener\">\ud83c\udf10 Website<\/a>\r\n      <a href=\"https:\/\/www.linkedin.com\/in\/wajahatullahgondal\" target=\"_blank\" rel=\"noopener nofollow\">in LinkedIn<\/a>\r\n      <a href=\"https:\/\/calendly.com\/wajahatullahgondal\" target=\"_blank\" rel=\"noopener nofollow\">\r\n  \ud83d\udcc5 Book a Free Call\r\n<\/a>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What you need to know in 30 seconds I manage Google Business Profiles for clients across trades, wellness, legal, and food service, and I can tell you the pattern I see over and over: the business with the best product loses local searches to the business with the better profile. Not the better website. The&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"taxonomy_info":{"category":[{"value":12,"label":"Local SEO"}]},"featured_image_src_large":["https:\/\/rankmetry.com\/blogs\/wp-content\/uploads\/2026\/08\/What-is-GMB-1024x683.webp",1024,683,true],"author_info":{"display_name":"Wajahat Ullah Gondal","author_link":"https:\/\/rankmetry.com\/blogs\/author\/wajahatullahgondal\/"},"comment_info":0,"category_info":[{"term_id":12,"name":"Local SEO","slug":"local-seo","term_group":0,"term_taxonomy_id":12,"taxonomy":"category","description":"<strong data-start=\"1265\" data-end=\"1278\">Local SEO<\/strong> helps businesses appear in local search results and Google Maps. It focuses on attracting customers from nearby locations.","parent":3,"count":2,"filter":"raw","cat_ID":12,"category_count":2,"category_description":"<strong data-start=\"1265\" data-end=\"1278\">Local SEO<\/strong> helps businesses appear in local search results and Google Maps. 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